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DA David Archuleta Song of the Week

6 September 2010





by

Mood:

Songs It’s Labor Day and Song of the Week is “Works for Me.” Whenever, whatever David Archuleta sings, it works for me. But this song in partic­ular works on so many levels.

“Works for Me”
by David Archuleta

“Works for Me”

This summer David sang “Works for Me” on Fox & Friends in New York City. The event was part of David’s cross-country book tour for his memoir, Chords of Strength. Toby Lightman, the song’s co-writer, accompanied David on guitar at the outdoor perfor­mance. He delivers a very soulful version which I love!

Javascript is required to watch this video. You can find it at video.foxnews.com with a commercial.

Video credit: Fox & Friends, NYC
3 June 2010
(4:58 minutes)

“Works for Me” snapshot

  • Written by David Archuleta, Daniel Bedingfield and Toby Lightman
  • Released as a bonus track on David’s debut album, David Archuleta, sold at Walmart
  • Purchase the album, David Archuleta, with bonus track at Walmart for $9.72.

Walmart official album blurb

by T Johnson, Walmart.com

This Wal-Mart exclusive includes a bonus track “Works For Me.”

American Idol Season 7 fan favorite, David Archuleta has become a household name as he spent his summer on the AI tour with his fellow contestants and prepares to release his debut album. The album will include a sequence of pop tracks from the industry’s most talented writers and producers. Archuleta’s first single, “Crush,” produced by Emanuel “Eman” Kiriakou, premiered on Z100 on August 1st, quickly garnering No.1 phones at the station, and debuted at No.1 on the Nielsen Soundscan Hot Digital Tracks chart soon thereafter. Subsequently the Declan Whitebloom-directed “Crush” music video impacts video outlets nationwide in mid September.

A series of multi-layered marketing and media campaigns will be implemented in the coming months to assure a chart topping album release. The primary target demographic of teen and tween girls will be reached through a series of high school and cultural initiatives the brand Archuleta as every girl’s “best friend,” “all-American crush” and “future heartthrob.” A secondary demographic of parents will be reached by emphasizing Archuleta’s natural talent as “inspirational,” “genuine” and “refreshing.” The week of release media campaign will include a series of live performances and appearances on morning and late night television programs, and Archuleta will perform at the Macy’s Thanksgiving Day Parade, post-release.

The David Archuleta fan base is growing at an accelerated pace no end in sight. The digital release of “Crush” on August 12th generated an explosion of over 1,200 comments within the first 23 hours alone and became the No.1 Top Song within 24 hours. Additionally, Archuleta’s mobile fan club has received over 50,000 callers and 5,000 subscribers thus far, and he has already won a Teen Choice Award for Most Fanatic Fans!

Portia11, fan comment

from Walmart.com comments section
17 April 2009

David’s smooth pop vocals and his innate musicality make this album completely enjoyable. From his smash hit Crush to his bluesy autobiographical Works for Me!—a great listen.

IdolMom, fan comment

from USA Today’s Idol Chatter
3 June 2010

Oh yeah, the focus was on Archie! He looks so comfortable singing, no mattter where he is (even in AK, right?) His sound is always going to attract people …….. even stop buses, ha ha . He’s got a beautiful voice that can only get better. Nice going, Archie!

Kathy C., fan comment

from Zap2it
6 June 2010

David Archuleta continues to inspire people of all ages. I am amazed by the humbleness of his personality and the classy way he dresses and carries himself. I’d like to see many more follow his lead to do good and strive for making things better in someone’s life. He makes me smile. 🙂 (Oh yeah, he has a VOICE that soothes my soul!)

Read about “Works for Me” on Katie’s “Song of the Week” column, written on 23 November 2009. You’ll find a list of all of Katie’s SOW: Katie’s collection of Songs of the Week.

Last week’s Song of the Week

David Archuleta, the Voice

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